Media and Body Image: Bayantel Satisfaction Guarantee

        The Print Ad or Billboard was created by Bayan Telecommunications, Inc. (BayanTel).  BayanTel is a telecommunications company serving areas in Metro Manila, Bicol and local exchange service areas in the Visayas and Mindanao regions combined cover a population of over 25 million, nearly 33% of the population of the Philippines.

The creative techniques that  attracts  my attention are: Association, Charisma, Symbols and Cause vs. Correlation.   First, Bayan Tel uses Association  and Persuasion as the creative technique  because Association technique tries to link a product, service or idea  with something already liked or desired by the target, such as fun, pleasure and beauty. We know that Filipinos likes to have fun, pleasure and beauty.  We Filipinos are happy people.Second, Bayan Tel uses Charisma technique as the creative technique as persuasion because it uses by appearing firm, bold and strong confident. Encouraging people to use their products by assuring Satisfaction to the customers.Third, Bayan Tel uses Symbols technique as the creative technique as persuasion because  symbols are words or images that bring to mind some larger concept , usually one with strong emotional content, such as nation, religion gender, or lifestyle. Persuaders use the power and intensity of symbols to show their product . But symbols can have different meanings for different people. Lastly, Bayan Tel uses Cause vs. Correlation as the creative technique as persuasion because understanding true causes and true effects is important, persuaders can fool us by intentionally confusing correlation with cause.

My feelings when I saw this advertisement /billboard, first, I think Bayan Tel wanted to tell us that they get the job done.  That their commitment to their customers is satisfaction.  Every customer looking for every products that they will buy.  They attempted to be cool in this endeavor. Second, I think ADBOARD accepted this kind of advertisement because Bayan Tel justify to them the message and relationship of this advertisement to their company, product and services.  Third, I think Bayan Tel wants their advertisement to be interesting and controversial. Lastly, not only Bayan Tel do this kind of advertisement showing the body image of their endorser, many companies like Bench, Pen Shoppe, Silverworks, JAG, Hush Puppies and many more.

For me, different people understand this message differently.   First, people was mortified to see this billboard which shows a semi-naked woman with a “pleased expression”, to put it mildly with an expression of “SATISFACTION GUARANTEE “.  Bayan Tel is supposed to be a telecommunications company but nowhere in the ad does it show any sign of a phone or internet service? Second, people at Bayan Tel and their ad agency have taken the "sex sells everything" dictum a little too seriously. Third, the look on the woman’s face in the billboard makes people think that it’s not just her phone line that’s making her happy. Fourth, people are asking why this kind of advertisement was approved by the ADBOARD? Showing the semi naked woman with a “pleased expression”.  Lastly, people compared this advertisement to the Hush Puppies  billboard showed a woman with her Hush Puppies sandal but the picture portrayed more than that. The model exposed a plunging neckline with legs spread apart and exposed thighs. People think that this kind of advertisement was irrelevant and irresponsible.

This message was sent to us by Bayan Tel because first, they want people remember their word “Satisfaction Guarantee” and relate it with the model or the brand name, Bayan Tel. Second, Bayan Tel clearly shows the desperate nature is doing to push their products and services. Lastly, they use imagery to capture their target market. Sex in advertising creates controversy. Sex sells. Bayan Tel knows that this kind of ad might create some waves.

Media and Body Image: Bayantel Satisfaction Guarantee

        The Print Ad or Billboard was created by Bayan Telecommunications, Inc. (BayanTel).  BayanTel is a telecommunications company serving areas in Metro Manila, Bicol and local exchange service areas in the Visayas and Mindanao regions combined cover a population of over 25 million, nearly 33% of the population of the Philippines.

The creative techniques that  attracts  my attention are: Association, Charisma, Symbols and Cause vs. Correlation.   First, Bayan Tel uses Association  and Persuasion as the creative technique  because Association technique tries to link a product, service or idea  with something already liked or desired by the target, such as fun, pleasure and beauty. We know that Filipinos likes to have fun, pleasure and beauty.  We Filipinos are happy people.Second, Bayan Tel uses Charisma technique as the creative technique as persuasion because it uses by appearing firm, bold and strong confident. Encouraging people to use their products by assuring Satisfaction to the customers.Third, Bayan Tel uses Symbols technique as the creative technique as persuasion because  symbols are words or images that bring to mind some larger concept , usually one with strong emotional content, such as nation, religion gender, or lifestyle. Persuaders use the power and intensity of symbols to show their product . But symbols can have different meanings for different people. Lastly, Bayan Tel uses Cause vs. Correlation as the creative technique as persuasion because understanding true causes and true effects is important, persuaders can fool us by intentionally confusing correlation with cause.

My feelings when I saw this advertisement /billboard, first, I think Bayan Tel wanted to tell us that they get the job done.  That their commitment to their customers is satisfaction.  Every customer looking for every products that they will buy.  They attempted to be cool in this endeavor. Second, I think ADBOARD accepted this kind of advertisement because Bayan Tel justify to them the message and relationship of this advertisement to their company, product and services.  Third, I think Bayan Tel wants their advertisement to be interesting and controversial. Lastly, not only Bayan Tel do this kind of advertisement showing the body image of their endorser, many companies like Bench, Pen Shoppe, Silverworks, JAG, Hush Puppies and many more.

For me, different people understand this message differently.   First, people was mortified to see this billboard which shows a semi-naked woman with a “pleased expression”, to put it mildly with an expression of “SATISFACTION GUARANTEE “.  Bayan Tel is supposed to be a telecommunications company but nowhere in the ad does it show any sign of a phone or internet service? Second, people at Bayan Tel and their ad agency have taken the "sex sells everything" dictum a little too seriously. Third, the look on the woman’s face in the billboard makes people think that it’s not just her phone line that’s making her happy. Fourth, people are asking why this kind of advertisement was approved by the ADBOARD? Showing the semi naked woman with a “pleased expression”.  Lastly, people compared this advertisement to the Hush Puppies  billboard showed a woman with her Hush Puppies sandal but the picture portrayed more than that. The model exposed a plunging neckline with legs spread apart and exposed thighs. People think that this kind of advertisement was irrelevant and irresponsible.

This message was sent to us by Bayan Tel because first, they want people remember their word “Satisfaction Guarantee” and relate it with the model or the brand name, Bayan Tel. Second, Bayan Tel clearly shows the desperate nature is doing to push their products and services. Lastly, they use imagery to capture their target market. Sex in advertising creates controversy. Sex sells. Bayan Tel knows that this kind of ad might create some waves.

Racism and Media

The movie "Racing Stripes" created by in 2005 a ports comedy film directed by Frederik Du Chau, the director of Quest for Camelot. Although the set is in Kentucky but the movie was filmed in Pietermaritzburg and Nottingham Road, South Africa.

The creative techniques that used to attract my attention are: Association, Celebrities, Name-calling and New. First, Frederik Du Chau uses Association as the creative technique as persuasion because he knows that his target audience want to have some fun, pleasure and success in watching this movie, so he uses the idea of zebra in a horse race because having zebra people will enjoy watching this movie. Second, Frederik Du Chau uses Celebrities as the creative technique as persuasion because he knows that we tend to pay attention to famous people especially in celebrities.  The celebrities in this movie are Frankie Muniz, Hayden Panettiere and Bruce Greenwood. Frankie Muniz he is known primarily as the star of the FOX television family sitcom Malcolm in the Middle, which has earned him an Emmy-Award Nomination and two Golden Globe Award Nominations. Hayden Panettiere is an American actress, singer and model. He is generally known for his roles as U.S. presidents in Thirteen Days and National Treasure: Book of Secrets and for his role as Captain Christopher Pike in the 2009 Star Trek film.  Third, Frederik Du Chau uses Name-calling as the creative technique as persuasion because it makes us reject the person or the idea of the negative symbol. Frederik Du Chau wants us to reject the idea on racism.  Here Frederick Du Chau, use the dreams of a zebra in the person of Stripes to

be considered and allowed in the horse race track.  We know that Racism is dividing the white people from the black people. Lastly, Frederik Du Chau uses New as the creative technique as persuasion because he knows that people loves new things and new ideas, because we tend to believe they are better than old things and old idea. Frederik Du Chau here symbolize Racism in the personality of a Zebra dreaming to compete in horse racing and be a winner in the contest that is not intended for him.

My feelings when I watched this movie first, racism has a big impact in society because of media.

Racism issue will always be seen,red thru media (newspaper/television/radio) especially in well developed countries.  Thru media,  people around the world got the courage to discuss and fight the rights of under privileged people. Second, Stripes is very lucky after he accidentally abandoned by a traveling circus during a rainstorm and discovered by horse trainer Nolan Walsh, who rescues Stripes and takes him home to live with him and his young daughter Channing on their modest Kentucky farm.  Third, I think zebras and other animals should include in a horse race  and change the name of horse name to an animals race because not only horse can run and compete in a race but other animals also. Fourth, Mr. Walsh should allow her daughter and Stripes in their ambition and dream to compete in the prestigious Kentucky Open, because Stripes knows that if he could get into the track, he could leave all the other horses in the dust.  He can show to the world that no matter is your appearance as long as you have the capability and strength you have the right to compete. Lastly, I also believed to Stripes barnyard friends because of them Stripes overcome his prejudice and self-doubt and pursue his lifelong dream of running with big horses and landing in the winner's circle.

For me, different people understand this message differently. From me first, only horse can only compete in a horse race. Second, people think that lack of breeding and unusual appearance cannot compete and win the race. Lastly, people think that champions are in bred and not in born.

This message was sent to us by Frederik Du Chau because first, he wants us to overcome racism. Second, he wants to tell us that lack of breeding and unusual appearance can also compete in the championship. Lastly, he wants also to tell that champions are born to win the championship. Lastly, he wants us to tell to all parents to support the dreams and ambition of our children.  Parents to become supportive on the ambition of their children.

Media Log#2 Video Trailer

http://www.youtube.com/watch?v=NIO7q5MOxBY