Sabado, Pebrero 9, 2013

Racism and Media


The movie "Racing Stripes" created by in 2005 a ports comedy film directed by Frederik Du Chau, the director of Quest for Camelot. Although the set is in Kentucky but the movie was filmed in Pietermaritzburg and Nottingham Road, South Africa.

The creative techniques that used to attract my attention are: Association, Celebrities, Name-calling and New. First, Frederik Du Chau uses Association as the creative technique as persuasion because he knows that his target audience want to have some fun, pleasure and success in watching this movie, so he uses the idea of zebra in a horse race because having zebra people will enjoy watching this movie. Second, Frederik Du Chau uses Celebrities as the creative technique as persuasion because he knows that we tend to pay attention to famous people especially in celebrities.  The celebrities in this movie are Frankie Muniz, Hayden Panettiere and Bruce Greenwood. Frankie Muniz he is known primarily as the star of the FOX television family sitcom Malcolm in the Middle, which has earned him an Emmy-Award Nomination and two Golden Globe Award Nominations. Hayden Panettiere is an American actress, singer and model. He is generally known for his roles as U.S. presidents in Thirteen Days and National Treasure: Book of Secrets and for his role as Captain Christopher Pike in the 2009 Star Trek film.  Third, Frederik Du Chau uses Name-calling as the creative technique as persuasion because it makes us reject the person or the idea of the negative symbol. Frederik Du Chau wants us to reject the idea on racism.  Here Frederick Du Chau, use the dreams of a zebra in the person of Stripes to
be considered and allowed in the horse race track.  We know that Racism is dividing the white people from the black people. Lastly, Frederik Du Chau uses New as the creative technique as persuasion because he knows that people loves new things and new ideas, because we tend to believe they are better than old things and old idea. Frederik Du Chau here symbolize Racism in the personality of a Zebra dreaming to compete in horse racing and be a winner in the contest that is not intended for him.

My feelings when I watched this movie first, racism has a big impact in society because of media.
Racism issue will always be seen,red thru media (newspaper/television/radio) especially in well developed countries.  Thru media,  people around the world got the courage to discuss and fight the rights of under privileged people. Second, Stripes is very lucky after he accidentally abandoned by a traveling circus during a rainstorm and discovered by horse trainer Nolan Walsh, who rescues Stripes and takes him home to live with him and his young daughter Channing on their modest Kentucky farm.  Third, I think zebras and other animals should include in a horse race  and change the name of horse name to an animals race because not only horse can run and compete in a race but other animals also. Fourth, Mr. Walsh should allow her daughter and Stripes in their ambition and dream to compete in the prestigious Kentucky Open, because Stripes knows that if he could get into the track, he could leave all the other horses in the dust.  He can show to the world that no matter is your appearance as long as you have the capability and strength you have the right to compete. Lastly, I also believed to Stripes barnyard friends because of them Stripes overcome his prejudice and self-doubt and pursue his lifelong dream of running with big horses and landing in the winner's circle.

For me, different people understand this message differently. From me first, only horse can only compete in a horse race. Second, people think that lack of breeding and unusual appearance cannot compete and win the race. Lastly, people think that champions are in bred and not in born.

This message was sent to us by Frederik Du Chau because first, he wants us to overcome racism. Second, he wants to tell us that lack of breeding and unusual appearance can also compete in the championship. Lastly, he wants also to tell that champions are born to win the championship. Lastly, he wants us to tell to all parents to support the dreams and ambition of our children.  Parents to become supportive on the ambition of their children.

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